“What is sustainability?” The answer tends to change depending on whom you ask. For some of us, sustainable fashion has to do with a brand’s environmental impact; others think social justice is more important; others are focused on preserving artisanal crafts and supporting developing economies; and still more are concerned with animal rights. Truthfully, sustainability is an umbrella term that encompasses all of the above, and then some.
Here is an article from VOGUE and links to the CFDA sustainability resource matrix. The article is a great start to help brands think about what sustainability really means and what you need to begin the conversation at the start of the design cycle. Don’t be afraid, any step is the right step. Let me know your thoughts and what you are doing in your organization/company to be sustainable in 2019.